Digital Marketing Campaign For The Teenage Crime Series
This is a Crime series for Teenagers
this series is perrfect for those who want to be entertained by something thrilling, fun and action-packed also interested in a crime-based story
SYNOPSIS
A group of wealthy children must hatch a plan to escape while their parents finds a way to find them,
when they were kidnapped as hostages for ransom money.
TEASER POST
We started with teasing the audience with newspaper headline posts + showing photos of the 7 kidnapping victims.
After that, we picked up by launched the title announcement
TEASER & TRAILER
We create the direction and narration
for teaser and trailer for PH
What to capture: Kidnapping theme The ransom, The risk for not paying the ransom
also highlight the characters, such as: Student's privileged backgrounds (elite high school), Student's temper and mentality, Ramos(kidnapper)as the main villain,
Glimpse of other kidnappers, Bu Siska, and student’s parents. And the vibes must be Thrilling, Action-packed, of course Still fun and enjoyable.
POSTER & CHARACTER POSTER
Displaying the cast members standing facing the camera with the
scene's location as the background
COUNTDOWN
H-2
H-1
THE LAUNCH DAY
NATIVE ADS (TIKTOK)
KOL AMPLIFICATION
TikTok @kumisleledumbo
Twitter @ainunrozi highlight with different approach by mocking up to get
more attention from netizen
TikTok @tibatibasinema parody scene
TikTok @sugardebri
VP Marketing: Trisiska Hapsari
Creative Team
Adhikasatya Mahottama (Head of Creative)
Anastasia Olivia (Art Based)
Hazmi Rizky (Copy Based)
Account Executive Team:
Kiki Sundari
Juwinda Sabrina
